PR Manager Child Safety and Technology (m/f/d)

20144 Milano, IT Bayreuth, DE Munich, DE

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.


Your areas of responsibilities:


  • Within the strategic development at the global level, the Manager will be required to:  guide the local marketing/PR teams, develop the international PR tool kits, coordinate communications within the business unit, brief on launches, explore new opportunities related to the technology and innovation scopes
  • Management, development and control of the local and international/global PR communication strategy of the Child Safety and Technology/Innovation division
  • Manage and supervise all activities within the CYBEX Child Safety and Technology division, including coordinating internal and external stakeholder, distributors and public/private entities of the category
  • Developing and maintaining the primary relevant media and press relations (print, online, and broadcast media), negotiation and supervision of the top tier media pitches, interviews, PR events and industry-related awards regarding technology/innovation while operating in close collaboration with local marketing teams and in line with the brand/lifestyle scope
  • Documenting the implemented PR and communication activities in a comprehensive way, evaluating the results and final outcomes/impact, ensuring they are in line with brand KPIs, e-com traffic, SM engagement and retail expectations
  • Working closely with all the internal stakeholders to ensure alignment, including Marketing and Technical, Content, Video, Social Media departments, and Top Management, to align expectations and objectives required to reach business unit success


Your profile of qualification:


  • Solid background and experience in communications, with a strong marketing focus.
  • Expertise in the management of highly technical products with the ability to understand and break down complex processes into a simplified language. Automotive experience would be preferred.
  • Highly independent, passionate about networking and highly driven to redesign PR for Cybex Tech products. Ideally also has as interest in lifestyle topics.
  • Native German speaker with excellent written/oral English skills. Italian would be a plus.
  • Required to travel frequently between our offices in Munich, Milano and our Headquarter in Bayreuth 



CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.