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PR Manager - Technical Lifestyle Products (m/f/d)

20144 Milano, IT

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

 

PR Manager - Technical Lifestyle Products (m/f/d)

 

Italy / Milano

 

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

 

Areas of Responsibility:

  • Develop and manage the global PR strategy for TLP, driving brand growth and visibility across international markets, with a strong focus on product PR and launches amplification
  • Lead international PR efforts by overseeing local offices and partner PR agencies, establishing efficient processes and regularly reviewing approaches to ensure consistency and excellence
  • Identify and cultivate opportunities across the global media landscape, as well as  partnerships with key opinion leaders and influencers, in collaboration with the VIP/Influencer team.
  • Manage top-tier media relations, including press outreach, interviews, and high-impact pitching to generate earned media placements and enhance brand presence
  • Develop and oversee global PR toolkits and guidelines, supporting local adaptations and implementation in alignment with market-specific needs
  • Plan and execute high-profile PR events collaborating with VIP/Influencers and Events teams, ensuring maximum exposure and press coverage
  • Track and analyze PR performance at local and global levels, ensuring objectives and KPIs are met. Deliver post-activation reporting and comprehensive 360° benchmark analysis in conjunction with VIP/Influencers and Social Media teams
  • Manage the global PR budget for TLP, ensuring cost-effective allocation and strategic use of resourcee
  • Work closely with internal stakeholders—including Marketing, Technical, Content, E-Commerce, Digital, Social Media, and Top Management—to align on business goals and communication strategies for the business unit

 

Profile of Qualification:

  • Bachelor's or Master’s degree, preferably in Communications, Public Relations, or Brand Management
  • Minimum of 5 years' experience in a similar international PR role, ideally within the luxury and fashion sectors
  • Exceptional command of English, with strong written, verbal, and presentation skills
  • Proven ability to manage multiple projects and meet tight deadlines in a dynamic, fast-paced environment
  • Deep understanding of the global media landscape, including strong relationships with media, key opinion leaders, and influencers
  • Proficiency in industry-standard PR tools (e.g., DMR, Lefty)
  • Strategic thinker with a hands-on, solutions-oriented mindset
  • Creative, innovative, and proactive team player with a collaborative approach
  • High level of organizational and analytical skills
  • Strong cultural awareness and sensitivity, with a global mindset

 

 

CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.

 

 

CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.

Apply now »