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Social Media Manager (m/f/d)

20144 Milano, IT

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

 

Your Areas of Responsibility:

 

  • Responsible for the strategic development and expansion of the brand's global social media channels, aligning closely with the overarching communications and content strategy
  • Collaborate closely with the Creative, Content Production, Digital/E-Commerce, and Product Marketing teams to craft impactful campaigns and a cohesive social strategy, employing a 360 approach and fostering community engagement to uphold the brand's message excellence
  • Partner with the Creative and Content teams to ensure seamless adaptations in format, messaging, and user expectations across all platforms
  • Foster regular and relevant communication with the community across channels by closely collaborating with the Influencers and VIP team, providing insights on profile data when necessary
  • Maintain a unified strategy across diverse channels, continuously enhancing user engagement by adjusting strategies based on emerging trends pertinent to the target audience's interests
  • Ensure consistency on a global scale by aligning with local key markets, providing guidance and data such as social media tools, analytics, reports, briefings, and toolkit distribution and adaptations
  • Oversee and manage the company's social media accounts, with a focus on optimizing cross-channel communications to achieve brand marketing objectives, acting as the primary internal point of contact
  • Conduct long-term assessments of the digital communications strategy, offering regular reports to management outlining potential enhancements and changes in marketing plans to enhance social media awareness, visibility, and profitability
  • Develop and coordinate the global social media editorial calendar, collaborating with all stakeholders for seamless execution, and supporting local marketing teams in adaptations and toolkit distribution
  • Coordinate the distribution and storage of all social media assets using requisite tools and platforms

 


Your Profile of Qualifications:

 

  • Demonstrated background and extensive experience in digital and social media communications (minimum 4-5 years), with a strong marketing focus. Experience in agency or lifestyle backgrounds is preferred
  • Proficiency in managing social media channels, with the ability to devise strategies across platforms including Facebook, Instagram, YouTube, LinkedIn, Twitter, TikTok, Pinterest, and Threads
  • Competence in Digital PR and Digital Marketing is advantageous
  • Driven by ROI and KPIs, with a holistic focus on maximizing stakeholder relationships
  • Exceptional project management skills, with meticulous attention to detail and the ability to prioritize tasks within a dynamic and fast-paced environment
  • Proactive approach to collaborative work with both direct and indirect team members
  • Fluent in Italian and English
  • Position based in the Milan HQ, with occasional travel to the Munich and Bayreuth HQs

 

CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.

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