Head of Sales & Marketing Denmark

Aarhus, DK

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

What you will do:


  • Develop an overall market strategy how to grow Cybex in the Danish market
  • Establish, oversee and execute sales and marketing activities to implement the overall business strategy and meet commercial objectives
  • Lead the Danish Sales and Marketing Team to maximize sales growth, brand awareness and brand visibility in Denmark
  • Develop and maintain long-standing profitable business relationships with our key accounts and ensure constant sales expansion
  • Ensure that all employees are properly trained in skills, product & company knowledge, procedures, standards and systems
  • Monitor and achieve agreed turnover targets incl. regular reporting
  • Maintain the Danish sales and marketing forecast and track the budget
  • Provide recommendations to the regional & global marketing team on special programs and initiatives designed for the Danish market to better position the brand and the products
  • Lead, control and direct all business development activities in Denmark, with a special focus on driving product launches and establishing new categories
  • Lead a small team of 3 sales- and marketing people
  • Ensure compliance in all business transaction with local law and regulations
  • Reference to the Nordic general manager
  • You are part of the Nordic leadership team
  • Workplace: Aarhus Office


What we look for:

  • Hold a University studies of Business Administration, Marketing or similar field
  • Several related work experience, preferably in the area of Retail, Wholesale, FMCG, Sports, Fashion or Toy industries
  • Be an expert in Key Account Management in the Danish market 
  • Experience in setting up new operations and developing structures
  • You are fluent in Danish and Business English
  • You have extensive brand marketing and sales know-how both at strategic and operational level
  • Experience of increasing turnover and profitability as well as successfully managing P&Ls, budgets and sales growth 
  • Knowledge of operating standards and processes, with a "can do" approach
  • Leadership experience would be preferable 
  • You are a positive, proactive with an entrepreneurial spirit person ideally experienced with Start-ups
  • You have a down to earth and hands-on mentality
  • Goal oriented
  • Strong Networker
  • Excellent communication and negotiation skills
  • Dynamic and enthusiastic
  • Ability to cope pressure and meet the needs of a demanding changing/growing international business

CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.