Brand Marketing Specialist DACH/NL (m/f/d) Maternity Cover

Bayreuth, DE

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Areas of Responsibilities



  • In the regional marketing team you are responsible for implementing the brand strategy on a local level, all PR and influencer / social activities as well as fairs and events to increase brand awareness. 
  • You lead the local PR agencies including setting of strategy, KPIs, tracking and monitoring of results (detailed media activity reports) to track and optimize the earned media output
  • You develop and execute Social media strategies, adapt creative campaigns to the local needs and track the results
  • You identify and build up relationships with popular influencers, media partners, organizations and thought leaders in the safety and fashion / lifestyle industry
  • You set standards for events and fairs (B2B & B2C) in terms of brand appearance and brand message and support the local sales team in the execution
  • You will create copies for all initiatives, including marketing, sales and internal communication
  • You ensure that the correct brand message is communicated in all marketing collaterals / campaign / activities 
  • You respond to communication-related issues in a timely manner.
  • You build outreach initiatives to strengthen the brand personality and voice within the industry amongst all channels 

Required Education / Qualification


  • Degree in Marketing, Communications, PR or a related field. Master Degree / MBA a plus. 
  • Min. 1-2 years of working experience in marketing, preferably in the field of FMCG, toys, children-related products or agencies 
  • Proven experience creating targeted content is advantageous.
  • Languages: Fluent verbal and written German & English skills, Dutch is a plus
  • Profound marketing know-how with a strong focus on Brand / communications 
  • Preferable experience with Photoshop / InDesign + Good MS-Office skills 
  • Outstanding written and verbal communication skills.
  • Strong knowledge of communication practices and techniques

CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.