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Commercial Director - Home (m/f/d)

Bayreuth, DE

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Your areas of responsibilities:

  • Definition and constant optimization of product innovation & style, pricing strategy, assortment planning (global/regional) & line efficiency (always keeping in mind the brand’s D.S.F. principles) – all done in close alignment with Global Product Management
  • Definition and execution of the Cybex HOME brand vision and brand proposition – in sync with the overall Cybex BRAND - to position Cybex as the globally leading brand for HOME / FURNITURE solutions within the juvenile industry. 
  • Creation of the strategic marketing roadmap, definition & management of dedicated budget to enable best target consumers’ connection (and experience), raise brand awareness and demand 
  • Design of the long term global omnichannel distribution strategy for Cybex HOME Global, increasing Cybex penetration in key markets, creating benchmark retail experience and allowing revenue growth.
  • Constantly identifying new business opportunities & nurturing existing Cybex commercial relations with distributors & retailers and Cybex owned channels, as well as bring to life new distribution channels for the brand (i.e., HOME / FURNITURE channel).
  • Build the team & bring to life the processes for the new consumer-centric Business Unit organization model at Cybex 
  • To set up the commercial launch for success from the start, hire (external) / win (internal) rapidly & manage directly the dedicated high potential global Cybex HOME team that will drive the execution of the strategy and secure implantation into the organization.
  • Partner with other business critical departments within Cybex, especially ensuring close alignment with all related operational teams, ensuring smooth business operations, (e.g., Demand planning, Supply chain, etc.)
  • Ensure transparency, business & consumer knowledge thru regular team meetings, market visits & business updates. Collaborate with functional leaders (CSO, SVP Commerce, VP Marketing, COO etc..) to ensure efficiency & strategic alignment.


Your profile of qualification:

  • English fluent, additional language is a plus
  • Experience in premium or luxury segments and high-end specialty retail strongly preferred
  • Profound experience in Omnichannel sales (local special retailers and dealers, cooperatives, multinational sales organizations, E-Commerce)
  • Demonstrated leadership ability, proven track record in stake-holder management (inside and outside the company), experience in matrix & cross-functional teams
  • High verbal and written communication skills with ability to clearly articulate strategies and goals
  • Strong experience in a senior commercial management position within the Furniture/durable goods/consumer packaged goods industry
  • Willingness to travel

CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.

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