Commercial Director Home

Bayreuth, DE

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.



Your Area of Responsibilities


Definition and execution of the Cybex Home brand vision and brand proposition, in order to further position Cybex as the globally leading brand for children furniture. 
Definition and constant optimization of product innovation & style, pricing strategy, assortment planning (global/regional) & line efficiency (following brand’s D.S.F. principles)
Creation of a global omnichannel distribution strategy for Cybex Home products, increasing Cybex’s current market share, position and relationships, penetration in key- as well as new markets by creating benchmark retail experiences and allowing revenue growth. 
Creation of Home Products’ strategic marketing roadmap, definition & management of dedicated budget to enable best target consumers’ connection (and experience), raise brand awareness and demand
Constantly identifying new business opportunities & nurturing existing Cybex commercial relations with distributors & retailers 
Support sustainable business development & financial constant improvement collaborating closely with the global operations and finance team.
Build the team & bring to life the processes for the new consumer-centric Category Unit organization model at Cybex (ultimate goal is to scale the model):
In order to set up the commercial launch for success from the start, hire (external) /win (internal) rapidly & manage directly the dedicated high potential global Cybex Home products team that will drive the execution of the strategy
Ensure transparency, business & consumer knowledge as well as high team motivation through regular team meetings, market visits & business updates. Collaborate with functional leaders (SVP Product Management, VP Marketing, SVP Omnichannel Sales etc..) to ensure efficiency & strategic alignment.
Built trust, know-how and relationships with relevant consumer test organizations 

Your Profile of Qualifications


Skillful leader, able to directly deliver and deliver thru influence of others.
A successful track record in managing  a product category, while meeting sales and profitability targets.
Proven track record in a related  industry
P&L Responsibility
An entrepreneurial spirit, passionate about building businesses, and thrives within a fast paced environment.
Fluency in German and English.
Bachelor's Degree in Business, Marketing or related field, or related experience. 
Strong organizational & operational skills

CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.