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Director Product Marketing

Bayreuth, DE

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

 

PURPOSE

 

  • To improve product marketing to increase the Return on Investment of the Product Development masterplan. (i.e.) strong consumer led product positioning, product information systems and communication to all stakeholders.  
  • To create and maintain a solid (product) knowledge basis for Marketing & Sales teams as well as VP Marketing leading to better and more streamlined decision making, faster process execution, and increased output overall . 
  • Deliver Excellence in consumer experience with Product (across all touchpoints, packaging, product information, clarity of benefits) with a strong understanding of digital and point of sale
  • Setup a Digital Product Marketing Excellence approach to drive connection to the end consumer
  • Increase effective product communication that enables the Comms and Marketing Teams to excel and the global Sales Organization to execute with excellence.

 

 

AREAS OF RESPONSIBILITIES

 

  • Be the Product Marketing team leader for interfacing between Product Management, Global Marketing and Global Sales Teams.
  • Monitor and ensure post season market feedbacks are incorporated in the process
  • Ensure the Product Marketing input to the global Go-to-Market Toolbox is “Fit to Win” (i.e.) on time, easy to use, minimal to no touch execution ready, and within budget parameters.
  • Act as the primary global point of contact and leader for all CYBEX Product Marketing activities being a close cooperation partner for content creation, communications, trade & international marketing and in continuous exchange with product management & product development

 

 

EXPERIENCE & QUALIFICATIONS

 

  • Ability to take the perspective of the consumer while taking into account the technical side of the product, brand positioning and the company’s commercial interests to create one clear picture.
  • “Anything is possible”- approach, being able to swiftly adapt to changing circumstance, continually improving the team’s output and embracing new opportunities
  • Strong emotional intelligence, diplomacy approach in dealing with sensitive and confidential information, excellent communication and relationship building skills
  • Strong communicator who loves working with people and has agile but highly organized way of working
  • Strong ability to work under pressure, ability to get things done while seeing the forest from the trees.
  • Significant experience in leading International Product Marketing roles

 

 

CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.