General Manager Middle-East (based Dubai)

Bayreuth, DE

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.





  • Provide leadership and support to the Sales, Marketing, Operations, Finance teams to maximize brand awareness, sales and growth in the region
  • Define 5-year comprehensive market strategy and implement the cross functional roadmap for the assigned territories in set timelines
  • Formulate and execute local brand, communication and PR activities in close coordination with HQ guidance and support
  • Develop and lead the omnichannel strategy with a close focus on Retail, E-comm and Wholesale development
  • Responsible for the financial performance of the region. Leads and closely monitor turnover and profit targets
  • Oversee all operational and supply chain processes, make and execute recommendations for smooth and agile operational structures that best support growth in the region
  • Lead regional forecasting, budgeting and commercial procedures in line with company direction 
  • Ensure retailers’ compliance with Cybex standards and policies
  • Closely monitor market activities, competition, events, retail prices and respond swiftly where necessary
  • Ensure compliance in all business transaction with local laws and regulations
  • Weekly business reporting to VP International Sales





  • Higher Education Degree in Business Administration, management or related field 
  • Successful track record of building and managing premium brands in the Middle-East, executing both tactical and strategic level regional business plans 
  • OmniChannel sales experience combined with deep operational and financial understanding
  • Strong market knowledge and cultural sensitivity
  • Experience in premium or luxury segments and high end speciality retail strongly preferred 
  • Excellent verbal and written communication skills 
  • Strong business acumen and commercial leadership abilities 
  • English & Arabic Business Fluent 
  • Willingness to travel extensively




CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.