General Manager DACH (w/m/d)

Bayreuth, DE

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Job Purpose: Lead the sales activities of CYBEX in DACH (Germany, Austria, Switzerland) so that this part of the organization achieves its short and long-term financial and operating objectives as set by the overall global business plan

Areas of responsibilities:

  • Develops, communicates, manages and executes strategic sales business plans and processes in our core market in DACH (Germany, Austria, Switzerland): including Go-to-market strategies, objectives, budget, policies, metrics, milestones and special programs
  • Lead and develop our regional sales and marketing organization by building, training high performing teams in a multidimensional matrixorganization
  • Collaborate with Brand Marketing seamless client touchpoints with a consistent message, ensuring site placements and performance marketing align with site merchandising; propose unique commercial incentives to exploit digital-specific and omnichannel services
  • Develop and implement targeted solutions for expanding the customer base and establishing greater market share / penetration
  • Monitor, track, analyze and evaluate profit margin, revenue stream, sales methods, expenses and overall results, taking corrective action when plan is below target
  • Directly manage major and critical developing client accounts, while overseeing account management of all other customers
  • Maintain customer relationships, making direct solicitation of key national and international accounts
  • Assist in the establishment of pricing policies and schedules, including volume discounts and terms and conditions for high-profile customers
  • Develop strong work relationships with other departments (e.g. marketing, retail offline / online) will be required to deliver on established sales business plan objectives
  • Stay abreast and knowledgeable of market and market trends, competitors and leading customer strategies


Required education and experience:

  • Solid experience in a senior sales management position within the durable goods/consumer packaged goods industry
  • OmniChannel sales experiences (local special retailers and dealers, cooperatives, multinational sales organizations, E-Commerce)
  • Experience in premium or luxury segments and high end speciality retail strongly preferred

Technical education and specialized skills:

  • Successful track record of developing and executing both tactical and strategic level sales and trade marketing plans
  • Excellent Verbal and Written Communication Skills
  • Strong business acumen and commercial leadership abilities
  • English Business Fluent
  • Willingness to travel

CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.