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Head of International Marketing (m/f/d)

Bayreuth, DE

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Your areas of responsibilities: 

  • Be the International Marketing team leader for interfacing between Global Marketing, Global Sales and Local Market Teams
  • Ensure the Global Go to Market Commercial Toolbox is “Fit to Win” in the key markets across the Product/Commercial action calendar (ie) on time, minimal to no touch execution ready, and within budget parameters
  • Develop and present the Global Go to Market Commercial Toolbox Package via interactive & engaging deployments that motivate, inspire, and enable the local teams to fully execute with excellence
  • Act as the primary global point of contact and leader for all CYBEX marketing activities in all regions and countries with specific accountability 
  • This can also include providing inspiration & guidance for and contribute to key local initiatives like brand events, trade shows, special campaigns, or other marketing opportunities with the aim to better position our brand and products
  • Act as the key inputter (ie) ears & eyes via the global priority markets into the Definition and Development of global toolboxes and manage their on-time-in-full delivery to markets
  • Steer and assist markets with defining strategies, marketing activation plans/calendars as well as implementations in the field of Trade Marketing, E-Retailer Marketing, PR, Social, Influencer and Digital Marketing
  • Provide Sales input / product success results to Global Marketing, i. e sell-out results, commercial focus, distribution strategies, new channels, or local feedback
  • Build relationships and interact directly with direct distribution countries, export managers, distributors, local agencies, key accounts, or other stakeholders where necessary


Your profile of qualification:

  • Several years of experience in the field of International Marketing paired with leadership capability to build up and lead the team
  • Ability to see “both” worlds of global /central business unit operations as well as the local understanding of commercial facing /trade customer relations 
  • Commercial minded while retaining the ability to respect, understand and adhere to the brand strategies, codes, & communication guidelines
  • Disciplined in both choice of feedback and style in order to build bridges and enable an effective maximization of the Global Commercial Toolbox vs an inefficient & constant  re-write of the Global plans via local “re-invention”
  • Strong emotional intelligence, diplomacy approach in dealing with sensitive and confidential information
  • Loves working with people and has an agile but highly organized way of working
  • Strong ability to work under pressure and to get things done while seeing the forest from the trees
  • Excellent communication skills in English and German

CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.