Head of Merchandising and Buying Retail/e-Commerce (m/f/d)

Bayreuth, DE Munich, DE

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Your areas of ​​responsibilities:

  • Develop the assortment strategy for CYBEX Retail (offline/online) in close collaboration with the Retail, e-Commerce and Marketing teams
  • Responsible for internal buying (definition of product mix, price levels, mix of commercial and marketing assortment share)
  • Create, develop and lead the Merchandise, Buying, Planning and Allocation teams
  • Execute the Go-to-market strategy in line with global launch dates, campaigns and guidelines. Assort efficiently for the right regional, seasonal and marketing product and communication mix
  • Work closely and align with merchandise and demand planning to continuously improve product performance, sell out results, ROS, markdowns and price to determine needs
  • Stay informed on consumer trends as well as liaise with your regional peers in wholesale and retail to build a strong and cohesive omnichannel assortment strategy 
  • Driving product discovery via optimization of merchandising toolset: newsletter, onsite search, product listing page, sorting rules (incl. A/B testing), navigation and filter strategy 
  • Create processes for assortment tracking and review, measures to ensure optimum product flow & availability and establish a long-term NOOS program


Your profile of qualification:

  • A degree in a relevant field such as Retail, e-Commerce, Design, Marketing, Economics or similar
  • Several years of experience in merchandising and buying, and market expertise preferably in the juvenile industry with a Direct-to-consumer background
  • Strong Leadership experience in an e-Commerce or Retail context; demonstrable ability to lead and innovate across teams and organizations
  • Ambition and flexibility to build something new from scratch 
  • Excellent communication and presentation skills to align stakeholders and team members 
  • Fluent English language skills and willingness to travel between our Bayreuth HQ and our Munich office


CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.