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Head of PR (m/f/d)

Bayreuth, DE Munich, DE

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Your areas of responsibilities:

  • Based on our corporate strategy you will execute a dynamic and uncompromising global PR strategy and implement global product and brand communication (Public Relations & Social Media) 
  • With the support of your team, you will develop an annual PR calendar – ensuring there is consistency across all territories and achieving strong editorial and social media coverage in line with our objectives
  • Act as an inspiring leader and build up and develop the PR and Social Media team
  • Using relevant tools and KPIs, you will revise the effectiveness, transparency and goal achievement of your implemented measures
  • Develop a global strategy for product placements in cooperation with influencers, VIP’s and celebrities
  • Define strategy for global/regional activities and secure interesting partner events 
  • Define a PR framework to implement in local market organizations and control regional PR activities with the local team
  • Create and run a press mailing list for all different categories as well as developing and implementing an internal communication strategy
  • Build up, create and maintain a strong network with our most relevant influencers across all categories 
     

Your profile of qualification:

  • Successfully completed studies with a focus on communication and/or media science
  • Profound experience in a similar role in a FMCG, lifestyle or luxury industry organization (fashion, cosmetics, etc.)
  • Passionate leader with demonstrable ability to build up, lead and develop a team
  • Extensive background in PR, Social Media, Brand Communications and Influencer Management
  • Detail-oriented, deadline-driven and able to multi-task with solid organizational and time management skills
  • Great understanding of the digital media landscape and its impact on a growing business
  • Extensive network with editors in lifestyle/fashion publications and magazines as well as in social media including celebrities 
  • Strong communication and interpersonal skills; a confident communicator at all levels both written and verbally along with exceptional presentation skills
  • Fluent English language skills and willingness to travel between our Bayreuth HQ and our Munich office
     

CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.