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Manager Campaign & Communications Technical Lifestyle Products (m/f/d)

Bayreuth, DE

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

 

Your areas of responsibilities:

 

  • Deliver excellence in consumer experience within the Juvenile Industry and the related product marketing and communication skills (across all touchpoints, product information, clarity of benefits, product positioning, campaign communication) with a strong understanding of digital and point of sale
  • Be the interface for the respective MKT campaign related questions from other departments (GTM, Product Management, Trade MKT, Int.MKT, Digital Team, Sales etc.)
  • Strive to establish “one voice” towards internal and external stakeholders (clear portfolio hierarchy, messaging, communciation concepts within each sub brand etc.)
  • Contribute in the GTM process and in the global campaign roll-out by bringing in dedicated product related expertise
  • Drive the overall marketing asset creation based on Go-to-Market timings 
  • Initiate the concept kick-off for a new product MKT campaign by briefing all necessary stakeholders and align the pre-production planning and post-production follow-up for all campaign assets and collaterals etc. Maintain the content up-to-date in all respective Asset Management Systems (Toolbox, MAM, others)
  • Handle landing page and product detail page briefings on Ecom by supporting digital teams with dedicated product picture guideline, feature order, product copy, country version information etc.
  • Onboard Trade Marketing Team to initiate a holistic POS concept (aligned on brand, sub-brand and category) in the respective Go-to-Market and launch timings; deliver the necessary assets and feature communication tools within time.
  • Be the interface to PR&Social Media Team in delivering all the needed campaign and product related information for the creation of a Social Media Communication Plan, Reactivation moments and support in lifestyle and influencer content briefing.
  • Drive collaboration with International MKT Team to empower global and local teams in a streamlined campaign execution and foster an ongoing information exchange to empower a global mindset

    
Your profile of qualification: 

 

  • Successfully completed Bachelor's or Master's degree in Marketing or another business-related field
  • Several years of relevant professional experience as a Marketing Manager in a brand- or consumer-oriented environment
  • Solid knowledge of Microsoft Office programs
  • Ability to plan and manage at both strategic and operational levels
  • Strong hands-on mentality with a high degree of initiative, assertiveness, and drive
  • Resilient, team-oriented professional who empowers our stakeholders through deep expertise in product marketing
  • Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and stakeholders
  • Fluent in English; German language skills are an advantage

 

Please note: We kindly request that you include your portfolio with your application. Your portfolio will help us better understand your qualifications and suitability for the role.

 

 

CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.

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