Manager International Sales APAC (m/f/d)

Bayreuth, DE

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Your areas of responsibilities:

  • Develop and lead the execution of the APAC strategy in close collaboration with VP International Sales.
  • Manage strategic global partners by providing hands on guidance and support to meet brand and commercial expectations.
  • Implement category offense strategies and expand into new distribution channels. 
  • Continuously evaluate the performance of key macro markets, players and channels and lead follow up actions.
  • Formulate sales forecast, budgets and targets on a timely manner.
  • Develop bi-weekly business update and monthly market and competitor intelligence reports.
  • Partner up with the wider cross functional teams to achieve KPI’s. 

Your profile of qualification:

  • Successfully completed a university degree in Business Administration or similar, preferably MBA degree.
  • +10 years international work experience preferably in the fashion and premium goods industries. 
  • Proven track record of business operation in the APAC region.
  • Excellent communication and negotiation skills.  
  • Fluency in English (Asian language is a plus).
  • Willingness to travel (up to 40%).


CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.