Manager Marketing Home (m/f/d)

Bayreuth, DE 20144 Milano, IT

Germany / Bayreuth, Italy / Milano

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Area of responsibilities:

Develop and execute global marketing strategies that enhance brand awareness and drive business growth for the Home Category, while contributing to the overall TLP product portfolio
Lead cross-functional collaboration to ensure alignment between the product marketing team and global campaign teams
Define and implement marketing campaigns that align with product launches, seasonal trends, and emerging market opportunities
Maintain consistent brand messaging and positioning across all communication channels and customer touchpoints
Lead the creation of compelling product narratives that effectively communicate design, functionality, and consumer benefits
Oversee the production of marketing assets (product photography, fact sheets, sell-in decks, FAQs, video content, etc.), ensuring they meet brand guidelines and are of high quality
Manage and ensure all assets are up-to-date and accessible via the company’s digital asset management system
Collaborate with digital and e-commerce teams to optimize landing pages, product descriptions, and digital content to drive online visibility, engagement, and conversions
Partner closely with Trade Marketing to ensure impactful execution at retail and point-of-sale locations
Act as the primary point of contact for marketing-related inquiries from internal teams (Product Management, Sales, Digital, Trade Marketing, etc.)
Ensure global and local market alignment by maintaining clear communication and providing structured guidelines for campaign execution
Contribute to the Go-to-Market process and collaborate on global campaign rollouts, providing in-depth product expertise and insights
Analyze market trends, consumer behavior, and competitor strategies to continuously refine and optimize marketing efforts
Track, measure, and report on campaign performance, offering insights and actionable recommendations for optimization
Utilize digital analytics and consumer insights to enhance customer engagement, improve brand positioning, and accelerate sales growth

Profile of qualification:

Bachelor’s or Master’s degree in Marketing, Business, or a related field
Extensive experience in product marketing ,and proven ability to execute global campaigns, leading marketing initiatives in a consumer-focused environment
Strong understanding of digital marketing, content creation, and omnichannel brand strategy
Proven experience in global marketing campaign execution and brand storytelling
Hands-on approach with the ability to manage both high-level strategic planning and detailed operational execution
Exceptional project management skills with the ability to thrive in a fast-paced, dynamic, and growing environment
Excellent communication and collaboration skills, with a proven ability to work effectively with cross-functional teams
Fluent in English; German knowledge is a plus

CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.