Manager Product Marketing Child Safety (m/f/d)

Manager Product Marketing Child Safety (m/f/d)

Germany / Bayreuth

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Your seat to fill:

• Create and provide consumer-relevant product information and product visuals as the foundation for marketing collateral and communication materials
• Define and refine product USPs, identify compelling “reasons to buy,” and develop product communication tools such as fact sheets, sell-in decks, and e-retail guidelines
• Continuously review, optimize, and ensure consistency of product communication across internal and external channels and platforms
• Collaborate proactively and closely with Product Management teams to define key product benefits and positioning strategies for dedicated projects
• Monitor competitors, market trends, consumer needs, blogs, forums, and web platforms to build and maintain a growing competitive database for CYBEX CS products as a key foundation for positioning and activation strategies
• Initiate and lead Product Marketing Kick-Off presentations for dedicated products and brief content creation teams on all relevant product features, benefits, and messaging
• Define, create, and optimize product-related content for various channels, including websites, e-commerce platforms, catalogs, and additional digital and offline touchpoints
• Act as the main contact person for Customer Support regarding product-related end-consumer inquiries, including the creation of standardized answers, FAQs, and supporting materials
• Support the handling and communication of design awards, consumer testing results, and award-related marketing campaigns from a product marketing perspective
• Serve as the go-to contact person for dedicated cross-functional projects involving stakeholders such as Product Management and Go-to-Market teams
• Work closely with Content Creation, Content Management, and Product Management teams to brief and align on relevant product information and communication priorities
• Drive and support the continuous improvement and implementation of internal processes, workflows, and system landscapes related to product communication and content management

Your stroll to CYBEX: 

• Degree in Marketing, Business Administration, Communications, or a related field
• Proven experience in Product Marketing or similar product-related roles, ideally within consumer goods, juvenile products, lifestyle, or automotive industries
• Strong ability to translate technical product features into clear, compelling, and consumer-relevant messaging and USPs, with a solid understanding of effective “reasons to buy”
• Experience creating and managing product communication assets such as fact sheets, sell-in materials, e-commerce content, and retail guidelines
• Excellent storytelling and content creation skills, with hands-on experience writing product-related content for both digital and offline channels, including websites, e-commerce, and catalogs
• Strong collaboration and stakeholder management skills, with the ability to work cross-functionally and align with Product Management, Content, Marketing, and additional internal teams
• Experience briefing and steering content production, including product visuals, tutorial videos, and marketing assets within structured asset management environments
• Analytical mindset with a strong interest in consumer behavior, market developments, and competitive landscapes, including the ability to derive actionable insights for product positioning
• Structured, detail-oriented, and highly organized working style with the ability to manage multiple projects simultaneously while maintaining high-quality communication standards
• Strong communication skills and confidence acting as a reliable contact person for internal stakeholders and cross-functional teams
• Affinity for digital ecosystems and e-commerce environments, with a strong understanding of how product content influences consumer engagement and conversion
• Hands-on, proactive mindset with the ability to take ownership, drive initiatives independently, and continuously improve processes and workflows
• Fluent in English; German is considered a plus

CYBEX operates globally and has employees from copious nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. You’ll have the chance to develop your personal profile in an international environment. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. At CYBEX, we place great importance on our values: Imagination, Belief, Passion, Strength, Respect, and Love. These values shape our company culture and drive us to develop innovative solutions and achieve exceptional results.