Senior Manager Visual Merchandising Brand Experience Design (m/f/d)

Senior Manager Visual Merchandising Brand Experience Design (m/f/d)

Germany / Bayreuth

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Your seat to fill: 

• Shape and evolve CYBEX’s global store design and brand experience vision, translating brand strategy, product innovation, and storytelling into compelling physical environments across retail, shop‑in‑shops, and brand experiences
• Define and drive the visual merchandising creative direction, ensuring consistency, desirability, and relevance of the brand’s physical expression across all international markets
• Develop and implement global VM concepts, guidelines, and toolkits, in close collaboration with Visual Merchandising, Architecture, and Events teams
• Design inspiring customer journeys and experiences across flagship stores, shop‑in‑shops, events, showrooms, and other physical touchpoints to drive engagement and loyalty
• Anticipate retail, design, and consumer trends, translating insights, best practices, and competitor analysis into forward‑thinking creative and VM strategies
• Act as a creative bridge between concept, architecture, and execution, partnering closely with Marketing, Product, Retail, and cross‑functional stakeholders
• Lead and contribute to hands‑on design execution, from early concept development through implementation, ensuring feasibility, quality, and alignment with timelines and budgets
• Create high‑level creative deliverables, including concepts, mood boards, layouts, storytelling tools, and visual systems that elevate the brand experience
• Support the development of inspiring brand environments on campus and in offices, ensuring internal spaces reflect CYBEX’s identity, mood, and values

Your stroll to CYBEX: 

• Extensive experience in graphic creativity, visual merchandising, brand environments, retail design, and event concepts, ideally within premium or lifestyle brands
• Proven track record working with global brands, managing multi‑market concepts and international rollouts while balancing global consistency and local relevance
• Strong understanding of customer experience and client journey principles, with hands‑on application across flagship stores, shop‑in‑shops, events, and showrooms
• Ability to translate bold creative vision into operational reality, combining conceptual strength with practical execution
• Highly creative and strategic thinker, with a strong focus on storytelling, brand expression, and meaningful customer experiences
• Strategic mindset paired with strong attention to detail, ensuring excellence from concept development through final implementation
• Confidence to challenge the status quo and evolve existing frameworks, driving innovation in brand experience and visual merchandising
• Excellent communication and collaboration skills, comfortable working in complex, cross‑functional and international environments
• Positive, proactive, and hands‑on attitude, with the ability to manage multiple priorities effectively
• Fluency in English is required; German language skills are an advantage

CYBEX operates globally and has employees from copious nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. You’ll have the chance to develop your personal profile in an international environment. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. At CYBEX, we place great importance on our values: Imagination, Belief, Passion, Strength, Respect, and Love. These values shape our company culture and drive us to develop innovative solutions and achieve exceptional results.