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Senior Specialist Product Marketing Child Safety (m/f/d)

Bayreuth, DE

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

 

 

Your areas of responsibilities: 

 

  • Responsible for creating and providing consumer relevant product information and -pictures as basis for marketing collateral creation
  • Creating and filtering key USPs per product, define its reasons to buy and create product-related information tools (e.g. Fact Sheets, Sell-In-Decks, e-Retail Guideline) 
  • Working closely and proactively with Product Management on product related topics for defined projects to define together key benefits of products 
  • Monitoring competition and consumer needs (via web pages, blogs, and forums) and creating a growing data base for CYBEX CS products in comparison with competition (as a crucial part of product positioning and activation)
  • Initiating and leading Product Marketing Kick-Off presentation per dedicated products and brief content creation team all relevant product features and product information
  • Content definition and creation of all kinds of product texts (e.g. web page, e-com, catalog)
  • Steering the creation of product pictures and tutorial videos, from asset list/ storyboard creation to publishment and maintenance in Marketing Asset Management System 
  • Contact person to customer support for all product related questions of our end consumers (e.g. creating standardized answers and FAQs)
  • Support in handling of all design awards and consumer testing results as well as contribution to all award related marketing campaigns from the product view perspective 
  • Be the go to person for dedicated projects for relevant stakeholders, such as PM, GTM
  • Close collaboration with content creation, content management and product management team by briefing relevant product information/features  
  • Ongoing review of the product characteristics and information description on several internal and external channels with regards to topicality and relevance
  • Drive and support the improvement or introduction of internal processes and system landscape 

 

Your profile of qualifications:

 

  • Ideally but no must have - Bachelor/Master degree in Marketing or other business related fields
  • First years of relevant work experience in Product Marketing in a brand/consumer centric environment, ideally in automotive and/or technical companie(s) 
  • Structured and capable of keeping track of multiple, simultaneous projects
  • Fluency in Business English & German with strong communication skills
  • Hands on with a high sense of initiative, assertiveness & drive
  • Analytical with high sense of organization
  • Knows how to collaborate cross matrix and manage multiple projects

 

CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.

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