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Specialist Brand Marketing DACH (m/f/d)

Bayreuth, DE

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

 

Specialist Brand Marketing DACH (m/f/d)

 

Germany / Bayreuth

 

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

 

Your seat to fill: 

 

  • Drive brand presence & local brand activation: You own the local activation of global brand initiatives across the DACH region. You translate global strategies into culturally relevant executions and ensure a premium, consistent brand presence across all touchpoints
  • Build influencer, VIP & Key Opinion Leader relationships: You develop and nurture long-term relationships with influencers, creators, celebrities, and key opinion leaders who authentically embody our brand values and strengthen our presence across culture, lifestyle, and premium communities
  • Own influencer strategy & campaign excellence: You manage influencer collaborations end to end — from partner identification and creative concepting to execution, relationship management, and performance evaluation — creating impactful collaborations that drive authentic brand engagement
  • Shape PR & media relations: You lead local PR activities and increase visibility across relevant lifestyle, fashion, design, and industry media; you build trusted relationships with journalists, editors, and media partners to amplify our storytelling
  • Create meaningful brand stories & experiences: You bring our brand narrative to life through compelling stories, partnerships, and cultural moments, positioning the brand in relevant conversations and creating lasting emotional connections
  • Drive seeding & brand advocacy initiatives: You develop and execute targeted seeding strategies for influencers, VIPs, and opinion leaders, ensuring every touchpoint reflects our premium positioning and fosters genuine advocacy.
  • Execute premium brand events & activations: You support the planning and execution of exclusive brand events, influencer gatherings, and PR activations — with meticulous attention to detail and premium standards
  • Strengthen brand reputation & cultural relevance: You continuously monitor trends, conversations, and emerging voices, identify opportunities to elevate cultural relevance, and ensure our presence remains inspiring, authentic, and connected

 

Your stroll to CYBEX: 

 

  • Bachelor’s degree or comparable experience in marketing, communications, media, business, or a related field
  • First experience (internships, working student roles, or project work) in brand, influencer, PR, or culture/lifestyle fields 
  • Strong cultural curiosity across lifestyle, fashion, design, and media; understanding of social platforms, creator ecosystems, and basic PR mechanics
  • Clear writing and storytelling skills; confident in English and German (written and spoken)
  • Organized, proactive, and detail-oriented; comfortable coordinating multiple tasks and deadlines
  • Basic analytical skills and familiarity with campaign metrics; eager to learn how to evaluate performance and derive insights
  • Proficient with common collaboration tools (e.g., Google Workspace or Microsoft 365, project trackers); basic design or editing skills (e.g., Canva, Adobe Express) are a plus
  • Willingness to travel occasionally within DACH and attend events outside standard hours when needed
  • Growth mindset: receptive to feedback, eager to develop, and ready to take ownership step by step

 

CYBEX operates globally and has employees from copious nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. You’ll have the chance to develop your personal profile in an international environment. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. At CYBEX, we place great importance on our values: Imagination, Belief, Passion, Strength, Respect, and Love. These values shape our company culture and drive us to develop innovative solutions and achieve exceptional results.

 

 

CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.

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