Specialist Product Marketing (m/f/d)

Bayreuth, DE

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Your areas of ​​responsibilities:

  • Filter key USPs per product, define its reasons to buy and create product-related information tools (e.g. Fact Sheets, Sell-In-Decks, e-Retail Guideline) 
  • Monitor competition and consumer needs (via web pages, blogs, and forums)
  • Initiate Product Marketing Kick-Off presentation per dedicated products and support digital content creation team by briefing relevant product features 
  • Handling of all design awards and consumer testing results as well as contribute to all marketing campaigns from the product view perspective 
  • Be part of the organization and shooting of our product tutorial videos, retouch-briefing as well as Marketing Asset Management System content
  • Contact person to customer support for all product related questions of our end consumers (e.g. creating standardized answers and FAQs)
  • Support of all kinds of product text creation (e.g. web page, e-com, catalog)


Your profile of qualification:

  • A degree in Business Administration, Marketing or similar education e. g. apprenticeship as a Management Assistant in Marketing   
  • First relevant work experience, ideally in an international environment
  • Project Management skills paired with a highly structured and analytical way of working
  • Affinity for technical products as well as good writing/editing skills
  • Good MS-Office knowledge (especially PowerPoint)
  • Excellent communication skills in English, German would be a plus

CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.