Specialist Product & Trade Marketing UK/IRE (m/f/d)
Birmingham, GB
Your areas of responsibilities:
- Be the expert in your product category field
- Deep insight into market and competitive landscape
- Be able to promote and provide product category vision – localized from Global deployment decks
- Plan effectively product launches working with cross functional teams, Working closely with Head of Sales to establish door plans
- Using Company Sales numbers (Sales in (Board) and EPOS sales out data) to target areas of focus and attention required
- Own the retail landscape in relation to POS, managing budgets accordingly
- Ensure that category digital landscape is best in class working with Digital Specialist
- Supporting sales teams with launch activations
- Analyze and define the required marketing collaterals for a 360° marketing approach (Trade, Social, Print, etc.) and create new / adapt global content for products in your category
- Support, Concept, organization and implementation of B2C fairs and events with retail partners
Your profile of qualification:
- Marketing degree or equivalent qualification or at least 5 years proven track record experience in similar role
- Ambitious with energy to drive the brand and product category
- Ability to coordinate launches effectively
- Full clean driving license
- Strong interpersonal skills
- Strong organisational and time-management skills to prioritize tasks effectively
- Excellent communication and interpersonal abilities to work collaboratively with team members and other departments
- Attention to detail
- Strong communication skills in English
- Experience with Microsoft Office – Excel & PowerPoint in particular