Digital Marketing Manager NAM m/f/d

Digital Marketing Manager NAM m/f/d   USA / Boston   CYBEX is at the forefront of innovation, shaping the future of child safety with a keen eye on the evolving needs of modern parents. Our brand is synonymous with excellence, seamlessly integrating cutting-edge design with unparalleled safety features. We offer an array of products, including car seats, baby carriers, children's furniture, and strollers, all crafted to provide parents with the confidence that their children are protected in style.   As we continue to expand rapidly, we are seeking dynamic professionals to join our team and contribute to CYBEX's success story. With operations worldwide and a culturally diverse workforce from over 29 nations, CYBEX is a global leader not only in child safety but also as a lifestyle brand that resonates with parents everywhere.

As a digital marketing manager, you will develop and implement digital marketing strategies, including social media advertising and display ads across variety of channels. In addition, you will be responsible for advertising on country specific digital channels including Instagram, Facebook and Tik Tok as well as managing digital campaigns with our Retail partners. As a member of the US marketing team, you will work closely with the Ecomm teams based in US and Munich.

Your areas of responsibilities:

• Build and Maintain the US ‘CYBEX Brand’ presence across multiple digital channels.
• Create upper and mid-funnel campaigns across a diverse media portfolio that includes META, Tik Tok, Pinterest, YouTube, Google Display, and Outdoor
• Manage marketing spend across a wide variety of digital retail channels including Amazon and National Retailers such as Nordstrom, Bloomingdales, Kohls, Target, Babylist, Pottery Barn Kids, Crate & Barrel and more.
• Collaborate closely with the global performance marketing team to ensure display campaigns and initiatives align with greater global strategy.
• Develop and implement test-and-learn strategies to scale our advertising budgets significantly over the coming years
• Develop, execute, manage and monitor marketing campaign budgets
• Understand and help drive sophisticated multi-touch analytics and reporting capabilities to measure progress towards LTV, CAC, and ROAS goals
• Consumer Journey: Gain a deep understanding of CYBEX’s target audience to create comprehensive digital experiences that drive acquisition, nurturing, and conversion. Collaborate with the VP of Marketing on go-to-market strategies for new product launches and promotions.
• Have a solid understanding of current consumer privacy practices and first-party (1P) data management
• Partner with product team, marketing and digital sales teams to optimize direct marketing funnel through A/B testing (copy, creative, behavioral UX, audience segmentation)
• Work closely with affiliate marketing manager from Global Ecomm Team to support PR team and affiliate marketing efforts
• Manage third party partners responsible for digital media buys, creative optimization and graphic design. 

Your profile of qualification:

• Bachelor’s Degree required
• Minimum of 4 years of digital marketing experience
• Proven ability to shape customer acquisition and sales growth through paid and organic marketing strategies.
• Track record of developing and executing successful digital marketing strategies that drive brand awareness, brand consideration and customer acquisition.
• Strategic thinker capable of developing and executing long-term plans, with hands-on execution
• Expertise in SEO, SEM, social media, content marketing, CRM, and emerging growth tools is a plus
• A commitment to keeping in touch with current trends and innovation within the marketplace
• Excellent in MS Office, especially Excel, Power Point, (Power BI)
• Ability to work under pressure and manage various projects
• Excellent organizational skills: able to prioritize workload according to ever- changing business needs
• Demonstrated ability to set targets and manage budgets effectively
• Excellent verbal and written communication skills
• Good time management skills
• Experience collaborating with others on digital marketing campaigns