Go-To-Market Coordinator Canton (m/f/d)
Boston, US
Your areas of responsibilities:
- Update product marketing materials provided by Global management to fit the North American market needs
- Create region specific sell-sheets and other sales support materials
- Edit and write new product feature and benefit descriptions
- Manage sample review program
- Develop and distribute digital assets for product launches
- Lead ‘Go to Market’ (GTM) initiatives, run weekly meetings and ensure team meets calendar deadlines for a successful launch
- Work closely with freelance graphic support resources on GTM materials
- Partner effectively with Product Management and relevant business stakeholders (i.e. Sales, Marketing, Operations) to help manage production world-class product marketing communications, including user-facing materials, brochures, POP, similar.
- Work closely with Project Management team to ensure accuracy of product information referenced by Sales, Marketing, and Customer Experience partners.
- Work with sales to coordinate development and deployment of trade materials to retailers including in-store point of sale
- Minimal travel required (5-10%)
Your profile of qualification:
- Bachelor’s degree in Marketing, Business, Management or Liberal Arts concentrations
- 2+ years in marketing or product marketing preferably at a consumer goods company
- Previous experience working on brand and products with global presence a plus
- Strong communication, interpersonal and presentation skills
- Strong writing skills
- May have been a treasure hunter in a past life and can embrace ambiguity
- Proficient in Microsoft Office
- Working knowledge of PIM Systems, Salsify is a plus!
Nearest Major Market: Boston