Go-To-Market Coordinator Canton (m/f/d)

Boston, US

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Your areas of responsibilities: 

  • Update product marketing materials provided by Global management to fit the North American market needs
  • Create region specific sell-sheets and other sales support materials
  • Edit and write new product feature and benefit descriptions
  • Manage sample review program
  • Develop and distribute digital assets for product launches
  • Lead ‘Go to Market’ (GTM) initiatives, run weekly meetings and ensure team meets calendar deadlines for a successful launch
  • Work closely with freelance graphic support resources on GTM materials
  • Partner effectively with Product Management and relevant business stakeholders (i.e. Sales, Marketing, Operations) to help manage production world-class product marketing communications, including user-facing materials, brochures, POP, similar.
  • Work closely with Project Management team to ensure accuracy of product information referenced by Sales, Marketing, and Customer Experience partners.
  • Work with sales to coordinate development and deployment of trade materials to retailers including in-store point of sale
  • Minimal travel required (5-10%)

Your profile of qualification:

  • Bachelor’s degree in Marketing, Business, Management or Liberal Arts concentrations
  • 2+ years in marketing or product marketing preferably at a consumer goods company
  • Previous experience working on brand and products with global presence a plus
  • Strong communication, interpersonal and presentation skills
  • Strong writing skills
  • May have been a treasure hunter in a past life and can embrace ambiguity
  • Proficient in Microsoft Office
  • Working knowledge of PIM Systems, Salsify is a plus!

CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.

Nearest Major Market: Boston