Product Marketing Manager - Child Safety (m/f/d)
Boston, US
Product Marketing Manager - Child Safety (m/f/d)
USA / Boston
CYBEX is at the forefront of innovation, shaping the future of child safety with a keen eye on the evolving needs of modern parents. Our brand is synonymous with excellence, seamlessly integrating cutting-edge design with unparalleled safety features. We offer an array of products, including car seats, baby carriers, children's furniture, and strollers, all crafted to provide parents with the confidence that their children are protected in style.
As we continue to expand rapidly, we are seeking dynamic professionals to join our team and contribute to CYBEX's success story. With operations worldwide and a culturally diverse workforce from over 29 nations, CYBEX is a global leader not only in child safety but also as a lifestyle brand that resonates with parents everywhere.
Your seat to fill:
- Define clear positioning, messaging, and value propositions that highlight Cybex's innovation and leadership in child safety.
- Craft compelling narratives that connect with parents emotionally while reinforcing trust in Cybex's safety promise.
- Champion new product messaging, claims, and asset creation for US specific Car Seat Innovations
- Lead go-to-market strategies for new products, driving buzz and engagement across retail, digital, and community channels, including media strategy and PR execution
- Develop launch toolkits including training, sales materials, and digital assets to ensure consistent storytelling.
- Conduct competitive analysis and track market trends to keep Cybex ahead of the curve.
- Translate consumer insights into strategies that inform product roadmaps and marketing campaigns.
- Partner with brand, creative, and digital teams to create campaigns that drive desire and conversion across all parts of the marketing funnel.
- Ensure storytelling is consistent and impactful across all touchpoints.
- Equip sales teams and retail partners with compelling content, training, and activation tools.
- Collaborate on in-store experiences and promotional initiatives that bring the brand to life.
- Monitor KPIs to measure success of launches and campaigns.
- Continuously refine strategies to maximize reach, relevance, and results.
Your stroll to CYBEX:
- Bachelor's degree in Marketing, Business, or related field (MBA a plus).
- 4-5+ years of product marketing or brand management experience, ideally in automotive, consumer goods, premium lifestyle, or juvenile products.
- Proven track record of successful product launches and category growth.
- Strong analytical and strategic thinking skills with a flair for creativity.
- Excellent communication and presentation skills; ability to make the technical meaningful.
- Collaborative team player, comfortable working cross-functionally with global and local partners.
- Passion for child safety, design, and innovation.
If you are passionate about making a significant impact in a fast-growing company and are looking for opportunities to advance both professionally and personally, CYBEX is your destination. As part of Goodbaby International Holdings Ltd., we are committed to fostering an inclusive work environment that values diversity and provides equal opportunities for all.
We offer competitive compensation, attractive annual leave policies, and product discounts. More importantly, we provide a platform for you to develop and enhance your professional profile within an international context. Our downtown office is not just a location; it’s a hub of creativity and collaboration, nestled in the heart of the city’s pulsing engeres.
Join us at CYBEX, where your career journey aligns with our mission to keep children safe and parents stylish, all around the globe.