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Marketing Specialist Romania

Bucharest, RO

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Areas of responsibilities:    
 
You are responsible for implementing the global brand strategy on a regional level in the different marketing disciplines with focus on Trade Marketing (POS offline + online) and PR. 
You work hand in hand with the sales team to execute and implement the global POS excellence strategy and e-retail guidelines in your market(s) and increase brand space online and offline.  
For Shop in Shops you support creating the concept together with the global Trade team and closely work with procurement as well as external suppliers for the execution of the projects. You also control the proper build up and ROI calculation of projects together with the sales team. 
You plan the demand of standard POS for your region and educate the sales team how to implement the POS in the stores to ensure perfect brand presence / POS excellence. 
You prepare presentations and develop marketing material for the sales force in your region and plan/ implement targeted, innovative marketing activities for customers in your region.
You organize local B2C fairs as well as events with retail partners 
You lead the local PR agencies including setting of strategy, KPIs, tracking and monitoring of results  to track and optimize the earned media output
You ensure that the correct brand message is communicated in all marketing collaterals / campaign / activities 
You develop, execute and track influencer marketing strategies and adapt creative campaigns to the local needs. 
You ensure that relevant content in the right format is accessible, distributed and made visible for your customers in all relevant online channels by implementing and briefing the right campaigns at the right time and creating online optimized content yourself.

 

Critical requirements: 
 
Successfully completed studies of Business Administration and/or Marketing
Related first work experience in Marketing, Brand, Trade or PR (approx. 3- 4 years)
Marketing know-how, with a strong focus on Trade Marketing and Online Marketing
Basic knowledge of digital marketing tools such as SEO, SEA, Google Analytics etc.. is a plus
First knowledge of the Romanian market and the customer behaviour is ideal
Profound English skills, native Romanian speaker
Excellent organisation skills with high attention to detail
Interest for lifestyle and design industry
Excellent communication and negotiation skills
Willingness to travel
Hands on mentality & team player
 

CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.