Head of PR & Brand (m/f/d)

Munich / Bayreuth, DE

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Your areas of responsibilities:

  • Based on our corporate strategy you execute a dynamic and uncompromising global PR and marketing strategy and implement a global corporate communication (Public Relations, Online Communication) with a focus on technical lifestyle & child safety
  • With the support of your team, you develop an annual PR calendar - ensuring there is consistency across all territories and achieve strong editorial coverage in line with our objective
  • Using necessary tools and KPIs, you revise the effectiveness, transparency and goal achievement of your implemented measures
  • Develop a global strategy for product placements in cooperation with influencers, VIP´s and celebrities
  • Define the strategy and secure interesting partner events for global/regional activities
  • You act as a brand guardian, checking all communication is consistent and on-brand


Your profile of qualification:

  • Distinct experience in a similar role in a luxury lifestyle setting
  • Extensive background in PR, Social Media, Brand Communications and Influencer Management
  • Detail-oriented, deadline-driven and able to multi-task with solid organizational and time management skills
  • Great understanding of the digital media landscape and the impact on a growing business
  • Strong communication and interpersonal skills; a confident communicator at all levels both written and verbal with exceptional presentation skills

CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.