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Specialist Marketing Sweden (m/f/d)

Home Office, SE

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Your areas of responsibilities:

  • Implement the global brand strategy on a local / regional level in the different marketing disciplines with a focus on Trade Marketing (POS offline + online) and PR
  • Work closely with our sales team to execute and implement the global POS excellence strategy and e-retail guidelines in your market(s) and increase brand space online and offline
  • Lead the local PR agencies including setting of strategy, KPIs, tracking and monitoring results (detailed media activity reports)
  • Develop and execute influencer marketing strategies, build up relationships with multipliers and adapt creative campaigns to the local needs
  • Ensure that relevant content is accessible, distributed and made visible for your customers by implementing and briefing the right campaigns at the right time and creating online optimized content yourself


Your profile of qualification:

  • Degree in Marketing, Communications, PR or a related field. Master Degree / MBA a plus. 
  • Min. 3 years of working experience in marketing, preferably in the field of FMCG, toys, children-related products or agencies 
  • Preferable experience with Photoshop / InDesign + Good MS-Office skills 
  • Strong communication skills & strong networker
  • High flexibility, self-initiative & hands-on mentality

CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.