(Senior) Manager Membership Engagement (m/f/d)

Munich, DE

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Your areas of responsibilities:

  • In alignment with company and Direct-To-Consumer strategy, create and drive membership engagement strategy from scratch to achieve short- and long-term ambitions
  • Lead and manage membership activation program (earn and burn) with the ambition to further improve membership user experience
  • Manage and drive the success of membership referral program (member and product referral)
  • Maintenance and ongoing improvement of existing digital touchpoints like E-Commerce & brand site as well as product registration 
  • Plan, manage and improve membership incentives and benefits (commercial and emotional) 
  • Plan, build and execute a membership engagement calendar with monthly activations and communication 
  • Develop membership segment and build automated membership communication + lifecycle communication with analytics team 
  • Collaborate with membership analytics team to build membership engagement reports including KPIs 
  • People management of one dedicated headcount in 2022


Your profile of qualification:

  • Strong knowledge and practical experience within the areas of Digital activation, brand marketing, E-Commerce & membership engagement
  • Experience in leading new initiatives as well as loyalty and membership programs preferred in the luxury good industry 
  • Understanding of both commercial and engagement consumer / member journeys
  • Proven track record within E-Commerce and own retail, specifically within loyalty or membership programs
  • Experience with meticulous data-based decision making grounded in consumer behavior
  • Ambition and flexibility to build something new from scratch 
  • Excellent communication skills and inspiring to bring together and influence cross-functional teams
  • Fluent English language skills, German would be a plus as well as willingness to travel between our Bayreuth HQ and our Munich office

CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.