Head of Marketing Business Unit Child Safety (m/f/d)

Munich, DE

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Areas of responsibilities:

  • Full Marketing responsibility for the Child Safety Business unit including budget
  • Develop a Marketing Product Launch Calendar with clear project priorisation and dedicated scope/budget
  • Develop a Marketing (and especially PR and Social Media) strategy for the Child Safety division that goes beyond pure product driven communication, cementing CYBEX’ role as the industry leader
  • Representing Child Safety Marketing in GTM Team ensuring 360° view and alignment on Child Safety Marketing Projects across all departments, e.g. PMK, Campaign, Trade, Digital, PR, SM etc
  • Co-create the Business Epic for Child Safety products and assure comprehensive toolboxes are available for all CS products, taking on market feedback or special market situations (e.g. USA)
  • Increase qualitative and quantitative output of Child Safety assets, setting CYBEX on the path of becoming a leading content platform for parents when it comes to the Safety of their Child
  • Together with the digital team drive the digital transformation of the Business Unit capitalizing on the arising opportunities (e.g. product registration, direct marketing etc)
  • With support of the product (marketing) functions develop an increasingly user centric marketing approach.
  • In close collaboration with VP Marketing set up a team structure and ensure the roles are hired timely and according to the needs of the Child Safety Marketing Team
  • Create a professional work environment that enables the team to fulfill their individual job roles, grow as part of a team and build the foundation for Child Safety Marketing to become successful entity within the BU and CYBEX


Your profile of qualification:

  • Several years of experience in a similar position in an agency/company
  • Strong creative campaign & stakeholder management experience
  • Work independently but also have the ability to be a part of a team environment
  • Entrepreneurial spirit, with passion for problem solving skills
  • Familiarity with all phases of projects, potential issues, and proven history of successful product campaign launches
  • Creative eye for detail in preparation of design presentation materials
  • Effective verbal and written communication skills especially in English

CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.