Manager CRM Analytics (m/f/d)

Munich, DE

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Your areas of responsibilities:

  • Lead the development of digital analytics capabilities and reporting in CRM, including memberships, online and offline consumer data, and other digital related insights for the product, marketing, and commerce departments.
  • Utilize multiple data sources to generate insights that will enable you to better understand consumers, increase reach and engagement,  and ultimately drive sales
  • Build and manage end-consumer data infrastructure, segmentation, and dashboards from scratch
  • Oversee the development of best practice guidance and deliver to market to maximize analytics capabilities
  • Co-define membership KPIs and reporting with acquisition and analytics team, and be involved in CRM/membership target setting and planning


Your profile of qualifications:

  • Several years' experience in Digital Analytics, Consumer Insights, or Omnichannel Commerce. Membership program experience would be a plus
  • Extensive experience with data reports, dashboarding and visualization techniques
  • Extensive experience with analytics tools and disciplines (web, eCom, social, mobile, sentiment, paid media, SEO, SEM, CRM)
  • Experience working with SQL, Tableau, MS Power BI and any other analytics tools
  • Excellent communication skills and ability to influence cross-functional teams
  • Fluent English language skills and willingness to travel between the Bayreuth and Munich offices

CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.