Manager Marketing DACH (m/f/d)

Bayreuth, DE

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Your areas of responsibilities:


  • Drive our global marketing strategy at a regional level, covering Trade Marketing, Digital, Brand Communication, Product Marketing and PR activities
  • Strategic marketing planning for the local brand building and positioning
  • Oversee marketing communications including branding, public relations, advertising, trade shows, events, social media, implement editorial marketing
  • Be the marketing Go -To person for the General Manager, Head of Sales & Head of Marketing
  • Develop and manage channel and partner strategies and programs. 
  • Develop and track metrics and success criteria for all marketing programs and activities
  • POS Excellence - implement POS guideline and oversee all marketing activities. Increase brand awareness at POS, fairs, print & social media 
  • Plan & drive events with key stakeholders both online & offline.
  • Work closely with the sales team & our customers in the execution of global POS excellence strategy and e-retail guidelines in your market and increase brand space online and offline. 
  • Collaborate with the Global Trade team and other parties to support in the Shop in Shops concept creation & project execution.
  • Good understanding & analysis of the market trends, customer journey & consumer behaviors within the region, both online and offline
  • Execute global strategy & coordinate new products launches locally

Your profile of qualification:


  • Successfully completed a Bachelor/Master degree in Marketing or other business related fields
  • Several years of relevant work experience as Marketing Manager in a brand/consumer centric environment 
  • Strong goal focus and customer orientation, affinity for design
  • Exceptional track record of developing and implementing marketing programs that have consistently met objectives
  • Ability to plan and manage at both strategic and operational levels
  • Native German with Fluency in Business English
  • Prior leadership skills preferred with strong communication skills
  • Hands on with a high sense of initiative, assertiveness & drive
  • Analytical with high sense of organization
  • Knows how to collaborate cross matrix and manage multiple projects

CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.