Manager PR & Influencer Marketing Sport (m/f/d)

Munich, DE Bayreuth, DE

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Your areas of responsibilities:

  • Be responsible for PR events, interviews and fairs in close collaboration with global and local marketing teams for our sport products
  • Preparation of press and background material, such as press releases, articles, translations, and web content
  • Developing and maintaining media relations with relevant publications, print, online, and broadcast media relevant to the sport and sporting good industry
  • Plan a strategy for influencers to post content in line with new product releases as well as other key traffic days throughout each month
  • Establish working systems and processes to ensure seeding sample shipment process and tracking and content sharing for all sports relevant channels in close collaboration with the social media team
  • Responsible for the organization, strategic development & growth of all global social media channels in line with pre-defined key performance indicators in collaboration with the digital media team 
  • Maintenance and management of the global content calendar for all social media channels for sport
  • Work closely with key account managers to ensure content delivery for retail partners for Sports


Your profile of qualification:

  • Successfully graduated from university with a marketing degree or similar 
  • Several years of working experience in social media marketing in an international sport environment 
  • Strong affection and passionate user of social media 
  • Experience in writing engaging sports content for the various social media channels 
  • Ability to think strategically but with a hands-on execution mentality
  • Excellent English and German skills

CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.