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Specialist Home & More - South and Eastern Europe (m/f/d)

Prague 8, CZ

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

 

Specialist Home & More - South and Eastern Europe (m/f/d)

 

Czech Republic / Prague

 

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

 

Specialist Home & More – South and Eastern Europe
Location: Prague, Czech Republic

 

Role Summary
We are looking for a dynamic and commercially driven Home & More Specialist to lead and accelerate our brand presence across South and Eastern Europe (SEE), covering the following markets: Czech Republic, Slovakia, Hungary, Bulgaria, Romania, Slovenia, Croatia, Serbia, Albania, Montenegro, Bosnia & Herzegovina, North Macedonia, Greece, and Cyprus. This is a key regional role that will shape the strategic and operational development of the Home and emerging categories, drive sell-out initiatives, elevate retail execution, and enhance in-store training and engagement across markets. The successful candidate will work closely with local sales and marketing teams, regional leadership, and headquarters to establish CYBEX as a category leader in the region.

 

Area of responsibilities:

  • Category Leadership: Define and drive the growth strategy for Home and emerging categories across SEE in alignment with HQ directives.
  • Sell-Out Activation: Lead sell-out initiatives, delivering insights and executional excellence to retail partners and internal teams.
  • Training & Enablement: Conduct product and sales training for retail staff, focusing on category expertise, market trends, and high-impact sales techniques.
  • Retail Excellence: Identify and scale best-in-class in-store execution practices in collaboration with local sales, marketing, and retail architecture teams.
  • Field Force Development: Support and upskill local sales teams through structured, ongoing training programs—ensuring a high level of expertise in both products and market dynamics.
  • Market Strategy & Analysis: Analyze competitive positioning, consumer behavior, and market trends to recommend winning strategies tailored to each country.
  • Cross-Functional Collaboration: Drive commercial initiatives in partnership with General Management, Sales Heads, Marketing Managers, and HQ Category Leads.
  • Influencer & Media Activation: Identify key parenting influencers and media partners in collaboration with local marketing to amplify category relevance.
  • Strategic Partnership: Serve as a key regional partner to the SEE General Manager, Head of Sales and Marketing, and global Home & More leadership to elevate the brand’s footprint and performance in the region.

Key Performance Indicators (KPIs)

  • Growth in total sales of Home and More categories
  • Expansion in number of active retail doors
  • Retail staff training completion and effectiveness
  • Quality of in-store execution and customer engagement

 

Profile of qualification:

  • Solid experience in the juvenile industry, ideally with Home and related product categories (brand/manufacturer/retail experience preferred)
  • Bachelor's degree with a focus in Business, Marketing, or related fields
  • Minimum 5 years of experience in commercial roles with a proven sales track record
  • Strategic thinker with a strong analytical and data-driven mindset
  • Results-oriented and entrepreneurial, capable of building and defending new market positions in competitive environments
  • Strong communication skills and the ability to influence across functions and cultures
  • Fluent in English (written and spoken); knowledge of one or more SEE languages is a strong plus
  • Willingness to travel frequently within the region

 

Why Join Us?

This role offers a rare opportunity to take ownership of an entire region, influence strategy from the ground up, and shape a premium brand’s growth trajectory in developing markets. If you're a challenger at heart with a passion for innovation and operational excellence, we want to hear from you.
 

CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.

 

 

CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.

Apply now »