Director of Sales

WHO WE ARE:

CYBEX is a global leader in child safety and a lifestyle brand known for innovation, excellence, and style. We offer a wide range of products, including car seats, baby carriers, children's furniture, and strollers, all designed to provide parents with safety and confidence. As we rapidly expand, we are seeking dynamic professionals to join our culturally diverse team of over 29 nations. At CYBEX, we are shaping the future of child safety while resonating with parents worldwide. Join us and be part of our success story.

WHAT WE OFFER:

CYBEX is committed to the well-being of our employees, offering a comprehensive benefits package that includes medical, dental, and vision coverage, a 401(k) with a generous company match, paid time off, and flexible work arrangements. We also support professional development through ongoing opportunities.

For working parents, we provide generous parental leave, flexible working options, healthcare coverage, competitive retirement benefits, and even cover the first six months of diaper expenses for new parents. We believe in work-life balance and ensuring our employees are supported both personally and professionally.

WHO WE ARE LOOKING FOR:

Cybex is looking for a highly motivated and experienced Director of Sales to join our North American team. In this leadership role, you will be responsible for driving revenue growth, managing key accounts, and overseeing sales channels. The ideal candidate will be a strategic thinker with expertise in sales forecasting, account management, and a deep understanding of the juvenile products industry, particularly car seats and strollers. You will work closely with the Vice President of Sales to align national sales initiatives, meet or exceed targets, and build strong relationships with key partners across the region.

Duties/Responsibilities:

·       Sales Leadership & Account Management:

• • Lead and manage relationships with national accounts, ensuring growth and strategic alignment with company goals.
  • Oversee independent accounts and channel partners, providing support, guidance, and strategic direction to maximize sales performance.
  • Develop and execute sales strategies for both national and independent channels, ensuring alignment with overall business objectives.
  • Negotiate contracts and agreements with key national retailers and independent partners.

·       Sales Forecasting & Revenue Growth:

• • Develop and manage accurate sales forecasts for the North American market, ensuring alignment with business targets.
  • Utilize market data, trends, and analytics to predict demand, identify opportunities, and mitigate risks.
  • Monitor sales performance against targets, adjusting strategies as needed to ensure sales goals are met or exceeded.
  • Track and report on sales performance, providing regular updates to the VP of Sales and senior leadership.

·       Strategic Sales Planning & Execution:

• • Collaborate with the VP of Sales to set national sales strategies and priorities for the region.

• • Implement sales plans that drive product penetration and increase market share for Cybex products.
  • Work closely with marketing, product, and operations teams to ensure seamless execution of sales initiatives.
  • Ensure the proper training and development of internal and external sales teams to support Cybex products and brand.

·       Market Analysis & Competitive Intelligence:

• • Analyze industry trends, competitor activity, and customer feedback to refine sales strategies and tactics.

• • Stay informed about consumer behavior, regulatory changes, and market shifts in the juvenile products industry, especially related to car seats, strollers, and safety products.
  • Provide actionable insights to senior leadership for business development and competitive positioning.

·       Independent Accounts & Channel Management:

• • Develop and maintain strong relationships with independent sales representatives and distributors across North America.
  • Oversee the development and execution of sales plans for independent accounts to ensure their alignment with Cybex's objectives.
  • Ensure independent partners are effectively trained and supported, leading to increased sales and customer satisfaction.

Qualifications:

• Bachelor's degree in Business, Marketing, or a related field (Master’s preferred).
• 7+ years of experience in sales, with at least 3+ years in a leadership role managing national accounts and independent channels.
• Proven track record of success in sales forecasting, revenue growth, and exceeding sales targets.