Manager Marketing Nordic

Stockholm, SE

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Areas of responsibilities

  • Drive the overall Nordic marketing agenda, including lead a team of 4 marketing specialists located in each of the Nordic countries
  • Ensure the global marketing strategy is driven and executed in the Nordic markets
  • Lead the development of the Nordic marketing plan and head bi-weekly marketing meetings
  • Drive an ambitious, Nordic product launch agenda, ensuring strong marketing backup and  go-to-market execution
  • Develop and lead the digital, PR and influencer strategies across the Nordic markets 
  • Lead our retail marketing campaigns in term of events and communication both online and offline to ensure maximum execution impact
  • Follow up on marketing initiatives 
  • Identify optimization projects/spread best practice, to strengthen the impact of the Nordic marketing investment
  • Manage the Nordic marketing budget and forecast

Required Education / Qualification

  • Bachelor or Master degree with a specialization in Marketing is preferred
  • Related work experience as a Marketing Specialist/Manager, Brand Manager or Project Manager is a must
  • Extensive marketing know-how both at operational level an across Nordic countries is a must
  • Experience in retail marketing, brand communication and influencer/digital campaigns is strongly valued 
  • Excellent knowledge of the Nordic market and the customer/consumer behavior is mandatory
  • Knowledge of Digital tools such as Google Analytics, PPC, SEO, SEM and optimal use of customer web shops and social media platforms is appreciated 
  • Knowledge of marketing operating standards and processes
  • Good knowledge of Excel 
  • Swedish native is a must as well as English
  • Structured with good analytical skills
  • Positive, proactive with an entrepreneurial spirit, ideally exposed to a start up
  • Down to earth and hands-on
  • High Commitment and involvement
  • Strong networker
  • Excellent communication and negotiation skills

CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.