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Specialist Brand and Trade Marketing - Sweden (m/f/d)

Stockholm, SE

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Your areas of responsibilities: 

  • You are responsible for implementing the global brand and business strategy on a local level in the different marketing disciplines with focus on trade marketing and communications channels. 
  • You ensure that the correct brand message is communicated in all marketing collaterals / campaign / activities by creating, distribute and monitor marketing material for retail partners.
  • You are the prime marketing contact for local sales force and interface for retail contacts
  • and prepare presentations and develop marketing materials to implement targeted, innovative marketing activities for retailers in your market.
  • You work hand in hand with the sales team to execute and implement the global POS excellence strategy and e-retail guidelines in your market(s) and increase brand space online and offline.  
  • You develop and execute media strategies, adapt creative campaigns to the local needs and track the results
  • You identify and build up relationships with media partners, organizations and thought leaders in the safety and fashion / lifestyle industry
  • You organize, plan and implement the brand strategy at trade fairs, Consumer Shows, Marketing/PR events and retailer events
  • You build outreach initiatives to strengthen the brand personality and voice within the industry amongst all channels 
  • You process orders for PR & influencers & support the marketing manager in the administrative tasks
  • Support with creation and amendments of banners and social media content with preferable experience in working with InDesign, PhotoShop or similar tools.

 

Your profile of qualification:

  • Min. 3 years working experience in marketing, preferably in the field of luxury fashion retail, cosmetics, jewelry or FMCG
  • Successfully graduated university studies of Marketing, communication and / or PR.
  • Profound marketing know-how with a strong focus on Trade Marketing and ideally first experience with product marketing / management  & market analysis
  • Good understanding of Sales & Retail marketing
  • Fluent verbal and written Swedish & English skills
  • Experience with Photoshop / InDesign + Good MS-Office skills is a plus but not mandatory
  • Strong Goal Focus and Customer Orientation
  • Good communication skills, strong networker
  • Hands-on mentality
  • Highly structured and analytical

CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.

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