Head of Marketing Child Safety and Technologies (m/f/d)

Bayreuth, DE

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.


Your areas of responsibilities:


  • Take charge of marketing responsibilities for the Child Safety Technologies Business Unit, ensuring alignment across all departments, including PMK, Campaign, Trade, Digital, PR, SM, and International Marketing
  • Strategic thinker with a passion for marketing in the realms of technical innovation, automotive safety in an high-end segment
  • Leverage in-depth knowledge of automotive trends, technologies, and safety features to drive marketing initiatives for our cutting-edge child safety products
  • You are driving marketing initiatives with a focus on technical innovation, automotive safety, and luxury consumer goods
  • Integrate a profound understanding of technical consumer goods into marketing strategies, ensuring our campaigns align seamlessly with the high standards of the market
  • Collaborate closely with other Business Units to lead the execution of projects, ensuring seamless cross-channel alignment and timely campaign launches
  • Lead the development of go-to-market tools for seasonal campaigns, product launches, and tactical marketing initiatives, emphasizing technical features of a high-end quality
  • Develop full campaign plans and mechanisms, including budgeting, for all channels (own/third party, on-/offline) from conception to market launch and beyond
  • Plan and manage the campaign-specific toolbox to guarantee and control global campaign launches, considering market-specific needs
  • Act as the main contact person for relevant marketing and non-marketing units, ensuring a consumer-centric, holistic, and multichannel approach to campaigns
  • Serve as a project manager for complete campaign and communication management, involving stakeholders at the director and VP levels, with a focus on technical intricacies and luxury brand messaging
  • Be an impulse generator for target group-oriented cross-channel campaigns, taking responsibility for the communication of child safety products throughout their life cycle
  • Establish and optimize operational workflows for seamless collaboration with the entire team, identifying areas for improvement
  • Onboard and oversee internal and external partners to protect the CYBEX brand affinity within the Business Unit, emphasizing technical innovation and luxury positioning
  • Work closely with the digital team to drive the digital transformation of the Business Unit, capitalizing on emerging opportunities such as direct marketing


Your profile of qualification:


  • Bachelor's degree in Marketing, Communications, and/or Business Management
  • Minimum 5 years of experience in a leading marketing, brand, or communications role in an international context
  • Strong background in marketing and a keen understanding of global trends in the automotive and technology Strong leadership, communication, and decision-making skills with a focus on innovation and creativity
  • Strategic thinker with a passion for marketing in the realms of technical innovation, automotive safety in an high-end segment
  • Proven ability to plan and manage budgets
  • Project management skills with high analytical abilities and a hands-on mentality
  • Fluent in both spoken and written German and English


CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.