Head of Marketing Child Safety and Technologies (m/f/d)

Bayreuth, DE

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.


Your areas of responsibilities:


  • Marketing responsibility for the Business unit Child Safety (Technologies) 
  • 360° view and alignment over all departments, e.g. PMK, Campaign, Trade, Digital, PR, SM, International Marketing etc
  • Working closely with the other Business Units, lead execution of specific projects ensuring cross channel alignment and well-timed campaign
  • Lead and development go-to-market tools for seasonal campaigns, product launches, and tactical marketing initiatives
  • Work out full campaign plans and mechanism from the conception phase to market launch as well as the phase after launch ( incl. necessary budgets) on all channels (own/third party, on-/offline)
  • Plan and manage the campaign specific toolbox in order to guarantee and control global campaign launches (product and category) taking market specific needs in consideration. 
  • Accompany and take responsibility for the whole development process of campaigns
  • Be the contact person for all relevant marketing and non-marketing units in order to get consumer centric holistic, multichannel campaigns
  • Act as project manager for the complete campaign and communication management and involve all stakeholders at director and VP level.
  • Be an impulse generator, develop target group-oriented cross-channel campaigns and be responsible for the communication of child safety products from their creation to campaign and rollout planning to life cycle management
  • Manage and accompany photo shootings and video productions 
  • The identification and evaluation of online marketing trends through continuous market and competition monitoring.
  • Establish and continuously strive to optimize the operational workflows to drive a seamless and successful collaboration with the entire team
  • Be the Business Unit Brand Guardian onboarding and overseeing internal and external partners to protect the CYBEX brand affinity
  • Work closely with business teams and stakeholders to ensure goals and expectations for all marketing promotion work are met within a timely manner
  • Keep track of and facilitate cost and invoice management 
  • Challenge input briefs, identify gaps or inconsistencies in order to facilitate an efficient creative kick off and end to end execution 
  • Together with the digital team drive the digital transformation of the Business Unit capitalizing on the arising opportunities (eg. Direct marketing) 


Your profile of qualification:


  • A bachelor's degree in Marketing, Communications, and/or a Business Management related subject 
  • Minimum 5 years’ experience in a leading marketing, brand, communications role in an international context
  • Excellent leadership, communication, and decision-making skills combined with innovative thinking and creativity
  • Proven ability to plan and manage budgets
  • Project management skills combined with high analytical skills and hands on mentality
  • Fluent level of both spoken and written German and English


CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.