Head of Marketing Child Safety and Technologies (m/w/d)
Bayreuth, DE
Your areas of responsibilities:
- Marketing responsibility for the Business unit Child Safety (Technologies)
- 360° view and alignment over all departments, e.g. PMK, Campaign, Trade, Digital, PR, SM, International Marketing etc
- Working closely with the other Business Units, lead execution of specific projects ensuring cross channel alignment and well-timed campaign
- Lead and development go-to-market tools for seasonal campaigns, product launches, and tactical marketing initiatives
- Work out full campaign plans and mechanism from the conception phase to market launch as well as the phase after launch ( incl. necessary budgets) on all channels (own/third party, on-/offline)
- Plan and manage the campaign specific toolbox in order to guarantee and control global campaign launches (product and category) taking market specific needs in consideration.
- Accompany and take responsibility for the whole development process of campaigns
- Be the contact person for all relevant marketing and non-marketing units in order to get consumer centric holistic, multichannel campaigns
- Act as project manager for the complete campaign and communication management and involve all stakeholders at director and VP level.
- Be an impulse generator, develop target group-oriented cross-channel campaigns and be responsible for the communication of child safety products from their creation to campaign and rollout planning to life cycle management
- Manage and accompany photo shootings and video productions
- The identification and evaluation of online marketing trends through continuous market and competition monitoring.
- Establish and continuously strive to optimize the operational workflows to drive a seamless and successful collaboration with the entire team
- Be the Business Unit Brand Guardian onboarding and overseeing internal and external partners to protect the CYBEX brand affinity
- Work closely with business teams and stakeholders to ensure goals and expectations for all marketing promotion work are met within a timely manner
- Keep track of and facilitate cost and invoice management
- Challenge input briefs, identify gaps or inconsistencies in order to facilitate an efficient creative kick off and end to end execution
- Together with the digital team drive the digital transformation of the Business Unit capitalizing on the arising opportunities (eg. Direct marketing)
Your profile of qualification:
- A bachelor's degree in Marketing, Communications, and/or a Business Management related subject
- Minimum 5 years’ experience in a leading marketing, brand, communications role in an international context
- Excellent leadership, communication, and decision-making skills combined with innovative thinking and creativity
- Proven ability to plan and manage budgets
- Project management skills combined with high analytical skills and hands on mentality
- Fluent level of both spoken and written German and English