Working Student Content Marketing (m/f/d)

Working Student Content Marketing (m/f/d)

Germany / Bayreuth

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Your seat to fill:

• You create high-quality, original, and engaging content to promote our brand, stores, and products across various internal and external channels.
• You develop compelling brand marketing content for multiple communication touchpoints.
• You collaborate with retail teams to maintain a consistent brand voice across all marketing efforts.
• You support day-to-day marketing administration, including maintaining marketing calendars, updating campaign timelines, and ensuring key deadlines are tracked and communicated.
• You assist with coordinating marketing projects by managing documentation, scheduling activities, preparing reports, and supporting cross-functional communication between teams.
• You help keep retail marketing plans, event calendars, and content schedules up to date to ensure the smooth execution of campaigns and store initiatives.
• You support different retail areas and actively contribute to marketing initiatives.
• You understand parenting needs and market trends to create targeted content that generates leads for our retail stores.
• You implement SEO best practices, including internal linking strategies, to optimize content for search engines.
• You work closely with your assigned Copy Editor to ensure clarity, tone, and accuracy in all content.
• You collaborate with the design team to select visuals that enhance the user experience.
• You stay up to date with industry trends, retail marketing strategies, and content marketing best practices.

Your stroll to CYBEX:

• You are currently enrolled in a university program, preferably in Marketing, Communications, Business, or a related field.
• You have strong writing and storytelling skills and a passion for content creation.
• You have a solid understanding of digital marketing, social media, SEO, and content marketing principles.
• You are able to work collaboratively in a fast-paced retail environment.
• You have a creative mindset combined with strong attention to detail.
• You are eager to learn and adapt to different areas of retail marketing.

This job is available at our office in Bayreuth.

CYBEX operates globally and has employees from copious nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. You’ll have the chance to develop your personal profile in an international environment. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. At CYBEX, we place great importance on our values: Imagination, Belief, Passion, Strength, Respect, and Love. These values shape our company culture and drive us to develop innovative solutions and achieve exceptional results.